CBB individual report Essay Example | Topics and Well Written Essays - 1500 words

CBB individual report - Essay Example Customer loyalty takes years to build and once it is established, the need is to make sure the company maintains its threshold over the existing customers as well as attract new ones to make the business more and more profitable and strong. (John, 2003) Establishing a new product out of the blue seems to be not a very favorable option in the developed markets as no one would be attracted to the new hype. Rather people will take it as a ‘just another new product in the market’ idea and continue with their lives. This cannot be allowed for a business, which is in its starting days, at all. Sooner or later, it will come back to the thought of merging itself with some strategic alliance for the betterment of its business, until the business itself is standing on its feet and that too with pride and without anyone’s help. These strategic alliances not only help the big businesses to capitalize on the strengths of large, multinational companies but also draw huge sums of benefits, both in the form of money and customer loyalty. This is a challenge both for the new business as well as the alliance with which the company is thinking of forming a bond with, chiefly because their own business is partly dependent on the ne w one, which they will help to set their feet upon. A product’s equity depends on four such factors which might include its name and how much the people are aware of this very name. Another factor is the loyalty level of the consumers with regards to this product or the brand which is available in the market. Under the loyalty level are five types of groups present which include the non-customers who simply do not buy this product which is being sold under the company’s name but purchase the one of the competitors’. (Griffin, 2002) Other one is the group that houses the price switchers who are extremely sensitive to price. The passively loyal lot buys out of habit rather than any reason. Fence sitters do not make an effort to judge between

The Online Shopping Environment Essay Example | Topics and Well Written Essays - 250 words

The Online Shopping Environment - Essay Example The three elements that have been used to deliver desired consumer experience in online fashion retail include navigability, atmospherics, and interactivity. The interaction of the three elements has shaped the online fashion-shopping environment. Analysing the interaction of three elements is essential because consumers are considering multi-channel retailing in fashion. Online fashion shopping environment offers all the design cues and multi-channels the consumers want. Search classification utilizes Sitemaps, search engines, Search by name, style or look to engage consumers online (Flavian, Gurrea and Orà ºs, 2009). Search classification is used for finding a product in any e-commerce business platform (Kim, Fiore and Lee, 2007). Online fashion environment is utilizing the consumer’s usability of the sites to increase sales. The journey of a consumer begins within they log in the online stores. Searching classification utilizes keywords related to fashion, and image links that can be accessed through top search engines (Childers et al., 2001). For example, ASOS has used the successful product tagging method of search classification to increase consumer usability and help to convert the visitations into successful sales (Jones and Silverstein, 2009). Product information details, zooming option for images, and 2D and 3D product viewing give rise to the ultimate interactive viewing. The online shopping environment in the fashion retail industry is using interactive technologies to create a seamless journey between the stores and consumers (Sullivan and Adcock, 2002). The rise of online and multichannel fashion retailing is focused on offering in-store consumer experience that is in touch with shopping patterns of the consumers. Smartphones, iPads, customized fashion shows and in-built touch screens have been introduced to give the customer a virtual shopping experience before actual purchasing (Tapscott, 2009).